A council boss has said that he is confident that the Love Luton 2012 Festival will be a ‘massive success’ despite ticket prices for the event being slashed.
Organisers of the July 6-7 events featuring The Wanted and Olly Murs announced they have reduced prices to just £15 each - under half the initial price of £32.50.
Council chief executive Trevor Holden (pictured) said: “We did carry out market research nationally and locally prior to setting the ticket prices, but as we’ve been out speaking to families we’ve been told they were too expensive.
“We cannot publish details of ticket sales or numbers as this is in direct breach of the confidentially clause within the artists’ contracts, but from what I’m hearing the response to this move is positive, and will lead to an even better festival, which I’m sure will be a massive success.”
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