Social media helps your job hunt
The technological revolution has changed the face of job hunting. No longer are people restricted to scouring employment ads in the paper for a potential new job role – now, we can search social media channels like Facebook, Twitter and LinkedIn for news of vacancies, while we can also use these avenues to sell ourselves to prospective employers. Here, workforce development specialist TCHC offers some tips on making social media work for you when looking for a new job.
- Differentiate your public and private personas. Your Facebook account may feature pictures of you down the pub with your mates and status updates about your favourite reality TV – but do you want your future employer to see them? Make sure your privacy settings are set to “friends only” to avoid any embarrassing moments at the interview stage.
- Conversely, Twitter is a much more public arena, so ensure that your tweets reflect the best of yourself. Use the platform to show how knowledgeable you are about your industry and avoid tweeting about anything too controversial.
- Use Twitter to build relationships with people who might prove helpful in your job search. It doesn’t all need to be about business – if someone has tweeted about something you find interesting, strike up a conversation with them! If you then contact them in an official capacity, they are likely to remember you.
- If you’re specifically tweeting new contacts about job opportunities, exercise restraint. Prospective employers looking at your profile will not be impressed if they see that they are one of 100 companies you’ve contacted that day. Always remember that everything you do on Twitter is in the public domain.
- Lots of companies are taking to Twitter to advertise their job vacancies these days. Use the hashtag feature to search the “Twittersphere” for relevant tweets. It’s also a good idea to search out particular companies you’d like to work for, in case they announce any upcoming job roles.
- Why not try tweeting about the kind of job you are looking for? Prospective employers will admire your tenacity and perseverance in this difficult jobs market – and a simple click of the mouse could reach thousands in less than a minute. Remember to use a relevant hashtag.
- Don’t be embarrassed to let your Facebook friends know you’re looking for work, too – remember, it’s not what you know, it’s who you know, and a friend of a friend could have the perfect job for you! Obviously, you may want to keep things quiet if you’re already in a job and are looking for a new opportunity, especially if you are Facebook friends with your colleagues.
- Many recruitment companies have Facebook and Twitter accounts so, by following them, you’ll get real time updates about new job vacancies. These channels also give you the opportunity to ask questions of the experts in a friendly environment.
- If you haven’t already done so, set up a LinkedIn account. This is similar to an online CV where you can highlight your educational and employment history, and even include testimonials from co-workers or clients. It’s a great way to sell yourself to prospective employers, so make sure you keep it up-to-date.
- Use LinkedIn to join relevant groups which may lead to news about job vacancies in your chosen field. There are hundreds to choose from, including groups for professional associations and networking bodies, as well as advertising upcoming events in your area.
TCHC offers a wide variety of training courses and advice for people looking for a new job. For further details, visit ww.tchc.net or call 01923 698430.
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