Construction firm appoints new manager and pledges to create jobs in Luton area

PERSIMMON Homes, which is building the new Dallow Place development in Luton, has appointed a new boss who has pledged to increase jobs in the area.

James Watson, who has a strong background in property and development, has taken up the role as managing director for Persimmon Homes North London.

The 42-year-old from Yorkshire has previously spent seven years working for Barratt Homes heading up a number of regions, most recently Southern Counties.

Mr Watson said: “This is a really exciting opportunity for me and I’m looking forward to having the opportunity to lead a team building high quality homes across the region.

“The housing market is very strong in the South East at present and is growing as fast, if not faster, than any other region in the UK. The geographical area we cover is very diverse which brings with it lots of different challenges but also lots of different opportunities.

“At any one time, we will have somewhere between 15 and 20 developments at various stages of the process and the location of the developments we have in the pipeline make this a very exciting time for everyone involved in Persimmon North London.

“My main aim in the region is to oversee the development of high quality houses at affordable prices, predominately targeted at first-time buyers or people who are moving up the property ladder for the first time.”

Mr Watson also confirmed that Persimmon Homes North London is set to provide a further boost to the local economy by generating more jobs.